How to take Responsibility Seriously in 2020 and Beyond
For us, evolvinga brand in 2020comes withresponsibility. Here’s why it matters and how we deal with it.
We all can feel how the world is changing. Especially from the way we interact with one another. And sometimes this can become hard for us. That’s why it is more important than ever to be mindful of ourselves and our loved ones.
2020 will be an important year for all of us. Therefore, it is our responsibility as a contemporary chocolate company to establish trustful relationships with our audience, be mindful about what we are doing, and never forget our ›why?‹.
Have a cause and share it with your audience. Our cause is to bring human and creative values together through collaboration to change the way we experience chocolate.
Try Your Best
Make it happen! Show your audience that you’re serious about your promises and work hard to make your vision come to life. We do so by trying our best to create the perfect everyday gifting experience. And don’t worry: setbacks are okay, failing is okay, making mistakes is okay: communicate what is not going as planned and make yourself emotionally available to your audience.
It’s a buyer’s market. And that’s good. It is our job to create a cohesive brand experience (on and offline).We do so by creating thoughtful content & collaborating with charities, communities, and creatives.
Who wants another brand talking at their audience and not with it? Right, no one. Brands are like people and this is why we make sure to not take ourselves all too seriously and lighten up the tone. It’s okay tobe cheeky and humorous. Find your tone of voice and let your brand speak for itself.