Inspired by Danish ›Hygge‹ and Bavarian ›G’miatlichkei‹ Danish artist Freddy Frydenlund created a series of illustrations as part of KSCxCreative.

Freddy lives and works in London. Her creative repertoire is sheer endless: gaming, illustration, graphic design, marketing, and art installations.

The strikingly minimalistic illustrations are playful, honest and communicate the joy of chocolate.

Freddy is also the architect of our 2019 Digital Advent Calendar, which was based on these illustrations. It is – and will always be – display on our Instagram feed.